In today's society, when we look at life changes we find that brands are already ubiquitous in our lives.The brand is going deep into everyone's life, affecting people's life.No matter which industry, no matter which family, the brand is slowly infiltrating, is subtly changing the consumer's daily life, culture and aesthetic interest.Consumers are changing from the suitors of the era of scarcity to the adaptators of a brand, such as the food brand that guides people's diet shopping.The competition and game between food brands also give consumers the pleasure of shopping and consumption.
Brand is a trend, brand is a kind of future, so from long-term business interests and lasting profit, the competition between brands is the focus of future competition.In terms of the overall industry, food machinery enterprise competition between not only stay on the price should be more breach, mining, and the comprehensive strength of the brand, the food machinery industry will usher in the era of brand competition.
Brand strategy 1: focus on technology.
With the change of people's life concept and the improvement of living standard, the demand for food is getting higher and higher, which also increases the demand for food machinery technology.At present, the high and new technology widely used in food machinery is characterized by high intelligence, high efficiency, high competition and high efficiency.Because of all kinds of high and new technology application, so greatly promote the development of the national food machinery industry, the continuous production for the batch production, by the specialized production for the generalized production, by large-scale production for the small and medium-sized production, by the quality control for the final product quality control, etc., realize the continuous production of the food processing, professional operation, automatic adjustment, whole course control and industrialization management, etc.
The developed countries in food machinery technology innovation activities, mostly in terms of people, goods, content to give a lot of investment, at the same time give a lot of preferential policy, improve the innovation ability, realize the technological leapfrogging.To develop alternative import products, we need a lot of domestic technical equipment to follow up quickly.The development of alternative import products is still one of the main demand markets of China's food machinery.
Brand strategy 2: focus on originality.
At present, the homogenization of the whole food machinery market is becoming more and more obvious.Brand to obtain the lasting development, it must be continuous innovation, seek different development path, so that enterprises can be in the market looking for accurate positioning, suit the remedy to the case, to develop a belong to their own development needs of strategic planning.
We will vigorously promote the original innovation of food machinery, integrate innovation, and introduce the ability of absorbing and absorbing re-innovation, and promote the development of products with independent intellectual property rights.Increasing the financial input in independent innovation, strive to break through the common key technology, accelerate the establishment with enterprise as the main body, combined closely with the production, has a long-term mechanism of innovation system, promoting food machinery from the imitation innovation to independent innovation.Food machinery enterprises need to keep abreast of the trend of The Times, grasp the market pulse and bring forth the new.Every year, we conduct a comprehensive survey of the market, and after careful demonstration and research, we will release the latest products to the market on a regular basis to meet the demand of the market.
Brand strategy 3: focus on marketing.
In today's society, "the wine is also afraid of the alley deep".How to open the market for high quality products has become the most concern for many food machinery enterprises and businesses. More and more food machinery enterprises are beginning to realize the importance of brand marketing.Many food machinery companies have greatly increased their brand and industry popularity by investing in brand marketing.
From the former direct sale, to the current network marketing, help the enterprise to explode the market quickly.To some extent, food machinery has gradually entered the informatization, and the food machinery industry has become very competitive in online marketing.The Internet age, the use of electronic commerce, such as weibo, micro letter form for quick sale, for the food machinery industry, the superiority is not only to reduce the cost of sales, improve their innovation technology research and development, more important is "new quality customer".Network marketing more food machinery enterprises more quickly in the food machinery industry in the upper floor of a pair of wings.
China's food machinery and equipment network small editors believe that the construction of the brand is the enterprise competition of the sword, is the key to improve the core competitiveness of the enterprise.In order to achieve long-term development, food machinery enterprises must establish their own brand and make it a competitive advantage brand.The implementation of the brand strategy, the real and continuous improvement of the food machinery enterprise core competitiveness, the food machinery enterprise brand road can go further and go faster.